Setup · required
You’re starting from scratch
CM setup — Creation
CHF 2’400
Laying the strategic foundations of your presence, then actually launching your account — not just preparing it.
This setup builds the 7 blocks that hold everything together: positioning, market, audience, content pillars, editorial line, social visual identity and success indicators. It then sets up your accounts and produces your launch grid: your first 3 weeks, published, so your account is alive from the very first visitor.
It’s the foundation of any monthly plan: without it, content sails without a course. Once, at the start.
→ If your accounts already exist and are usable, an Audit is what you need (lighter). If they need a deep overhaul: Takeover setup.
What’s included
- Positioning
- Market analysis
- Audience definition
- Content pillars
- Editorial line
- Social visual identity
- Success indicators (KPIs)
- Operational setup of your accounts (name, bio, link, avatar)
- Launch grid — your first 3 weeks, published
Setup · required
Your accounts exist, we tune them
CM setup — Audit / Tuning
CHF 1’200
Start from what already exists — without redoing everything — by fixing what holds your presence back.
We review your 7 foundations (positioning, audience, pillars, editorial line, visual identity, KPIs…), rather than rebuilding from scratch.
Each foundation is reworked with you, rewritten wherever it no longer holds, then applied to your publications: real adjustment work, lighter than a creation. Once only, before starting the monthly plan.
→ If, once the accounts are open, they turn out to be unusable: switch to Takeover, or even Creation (announced in advance).
What’s included
- Audit of the 7 strategic foundations
- Adjusting the positioning / audience / pillars
- Correcting the editorial line
- Upgrading the visual identity
- Recalibrating the KPIs
Setup · required
Your accounts need taking back in hand
CM setup — Takeover
Pricing on demand
Take back in hand accounts that exist but work against you — set them straight before accelerating.
Taking over often costs more than creating: you have to deconstruct what’s there, realign everything, and support the change of course. It’s a job in itself, quoted individually as it’s too variable for a fixed plan.
A switch clause protects you: if the audit reveals unusable accounts, we restart on a full-price Creation, announced in advance. Once, before the plan.
→ If your accounts are actually healthy and just need tuning: an Audit is enough, far cheaper.
What’s included
- Deconstruction of what exists
- Full strategic realignment
- Taking over the editorial line and visual identity
- Change support
- Switch clause to Creation if unusable
CM
A regular, steady presence
CM — Essential
CHF 650 / month
Keep a regular, polished presence where your customers are, without thinking about it yourself: the minimum to truly exist, not to vanish between two publications.
For a business that needs to be present and credible on one network, at a reliable pace, but doesn’t yet need to push growth.
Each week: content published and scheduled, your photos styled, your messages moderated — and a monthly check-in to stay on course.
Animation between your publications adapts to the network: on Instagram, 8 stories a month; on LinkedIn, daily engagement in comments.
→ As soon as you want to grow your presence — a second network, more pace, recommendations to progress: CM — Growth.
What’s included
- The network where your customers are — Instagram, LinkedIn or Facebook
- 8 publications / month (2/wk)
- Account animation between publications
- Monthly editorial calendar + scheduling
- Captions + styling of your photos
- Moderation 30 min/wk (reply within 48h)
- KPI reporting
- 45-min monthly call
Options that stack À la carte, added case by case — no imposed package.
CM
Grow your presence
CM — Growth
CHF 1’200 / month
Grow your presence, not just maintain it: a more sustained pace, up to two networks, and recommendations that steer what comes next month after month.
For a business that wants its social channels to really work — visibility, community, consistency — and not just “be present”. It’s the reference tier, the one that suits most.
What this tier adds vs Essential: a second network (where your customers also are), a raised cadence (12 publications/month), more responsive moderation (24h), and reporting that doesn’t just count — it recommends what to do next.
Animation between your publications adapts to the network: on Instagram, 12 stories a month; on LinkedIn, daily engagement in comments.
→ If social is a real lever and you want an edge — competitive watch, premium content, close piloting — without necessarily more volume: CM — Strategic.
What’s included
- Up to two networks, as long as they speak to the same audience
- 12 publications / month (3/wk)
- Account animation between publications
- Monthly editorial calendar + scheduling
- Captions + styling of your photos
- Moderation 1h/wk (reply within 24h)
- KPI reporting + actionable recommendations
- 45-min monthly call
Options that stack À la carte, added case by case — no imposed package.
CM
Social as a real lever
CM — Strategic
CHF 1’750 / month
Pilot your social channels as a real lever for your business: the same sustained presence as Growth, but with the strategic brain on top — watch, premium content, close decisions.
For a business whose social presence is strategic and that wants an edge over its competition: not more publications, but more intelligence behind each one.
What this tier adds vs Growth (at equal volume, that’s intentional): a continuous competitive watch, 1 premium format per month included, a mid-month check-in, and priority-handled moderation. Here the premium is the piloting — not the volume.
Animation between your publications adapts to the network: on Instagram, 12 stories a month; on LinkedIn, daily engagement in comments.
→ If you need to convince a second audience — different people, a different message — that’s a second editorial line, added to your tier.
What’s included
- Up to two networks, as long as they speak to the same audience
- 12 publications / month (3/wk)
- Account animation between publications
- 1 premium format / month included
- Monthly editorial calendar + scheduling
- Captions + styling of your photos
- Moderation 1h/wk (reply within 24h, priority)
- KPI reporting + actionable recommendations
- 45-min monthly call + mid-month check-in
- Competitive watch
Options that stack À la carte, added case by case — no imposed package.