About

I didn’t arrive at design in a straight line. Hospitality and restaurants first — years of reading people, anticipating needs, caring for the invisible details that quietly change an experience. And, growing louder, the certainty that it wasn’t my path. I quit without a plan B.

It was while looking for passive income — affiliate marketing, my first WordPress sites — that I discovered design was my voice. I wasn’t learning out of necessity anymore, I couldn’t stop. I decided to consolidate what I’d taught myself with a master’s in web and mobile development.

I picked up frontend soon after, because designing without coding eventually means designing-while-waiting-for-dev. I wanted to stay in control of the execution.

Then AI walked into the studio. Not as a gadget — as a lever to direct. You often hear that AI replaces designers, that you can build a site in five minutes. Maybe. But what about quality? This portfolio is the proof: Claude Code to build, Claude Design to explore visual directions, GPT, image generation — tools that only have impact if someone knows what to ask and how to judge the result. I orchestrated everything. Every design decision stays mine. This portfolio wasn’t built in five minutes: it took weeks. That’s exactly where the value is — not in the tool, in the direction.

And more recently, community management and digital content creation — an obvious fit. Giving a brand a daily voice is one thing. But giving visibility to projects that genuinely matter — like Yoga & Paws — that’s a commitment, not just a service.